The quintessence of California’s surfing lifestyle, Pismo Beach is the perfect pairing of Wine & Waves . This Classic California beach town is located on California's famous Central Coast, halfway between San Francisco and Los Angeles, along Pacific Coast Highway and CA-Highway 101. writes that visitors will love Pismo Beach and that, “The drive down California’s coast is the stuff roadtrippers’ daydreams are made of. Big blue sky, vast ocean views and beautiful weather...” As one of the few remaining laid back beach towns on the coast of California, Pismo Beach offers an escape from the stresses of modern city life. The East Bay Times says about Pismo Beach that, “This is California as you remember it, a place where you can still build a bonfire on the beach, hop into a dune buggy and stroll along a 1,200-foot long wooden pier chewing saltwater taffy.” Throughout the 20th Century and into the 21st, Pismo Beach continues to be the preferred vacation spot for city dwellers looking to relax and unwind.

Recognized by both national and regional media including Sunset Magazine, The Huffington Post, Sacramento Magazine and others for its casual coastal atmosphere and convenient location, Pismo Beach looks forward to its participation in the upcoming Amgen Tour of California. “The Amgen Tour of California pairs well with our ongoing tradition of hosting philanthropic events,” said Gordon Jackson, Executive Director of the Pismo Beach Conference & Visitors Bureau. “We first acted as a host city in 2014, and we look forward to being part of this exciting race again, welcoming both athletes and spectators, and supporting Breakaway from Cancer. We enjoy offering the Amgen Tour of California participants a well-deserved respite from the intensity of this race and an opportunity for them to rejuvenate, refresh, refuel, and moreover, to have fun in our seaside retreat.” During Pismo Beach’s past participation as a host city for The Amgen Tour of California, Pismo Beach held a citywide celebration including an evening wine walk and an early morning oceanfront ceremonial sendoff for the racers.

Overlooking more than 26 miles of pristine Pacific coastline, visitors treasure Pismo Beach's great weather, plethora of outdoor activities, rich wild life and nature preserves. The Huffington Post includes Pismo Beach in 8 Amazing Hidden Travel Gems in California stating that, “Outdoors and adventure activities are plentiful in Pismo Beach, including golfing, bicycling, tennis, hiking, horseback riding and scuba diving.” Throughout the year in Pismo Beach, visitors can kayak or SUP along outstanding vistas of rugged coastline and oceanic caves nestled beneath palisades often accompanied by migrating marine life such as dolphins, whales, and sea otters and numerous bird species including warblers and adorable snowy plovers. Visitors can ride horseback along white sandy shorelines and a riparian estuary flanked by majestic Eucalyptus trees, home to Pismo Beach’s famous Monarch Butterfly Grove.

As California’s premier Wine & Waves vacation destination, downtown Pismo Beach offers seaport inspired cuisine prepared from fresh local farmland produce and several wine tasting rooms. names Pismo Beach as the fifth best destination in California for foodies on the strength of Pismo Beach’s seafood and clam chowders and easy going atmosphere stating that, “For a taste of Central Coast seafood, head to the only place that really, earnestly, physically embodies the SLO life – Pismo Beach.” For experiencing the best in local and global wines and brews, downtown Pismo Beach has several wine tasting and tap rooms. Tastes of the Valleys, a wine tasting bar located in downtown Pismo Beach that offers over 1,000 wines by the glass, was named by Wine Enthusiast Magazine as one of the top 20 Wine Bars in America. And with Pismo Beach’s close proximity to the neighboring California wine producing regions of the Edna Valley, Arroyo Grande Valley, Avila Valley, Paso Robles, Santa Maria Valley and Santa Rita Hills, wine tourists can visit the local wineries in as little as ten minutes from their Pismo Beach accommodations.

Pismo Beach is noted for being one of the most unpretentious, hospitable towns in America and was included in Sunset Magazine’s 20 Best California Beach Vacation Spots. See Pismo Beach’s wide variety of lodging choices accommodating every budget and lifestyle, including many dog-friendly options, and special rates offered for Amgen Tour of California participants by visiting Keep up to date with Pismo Beach on Facebook, Twitter, YouTube, Instagram, and Pinterest.