The Classic California beach town of Pismo Beach is your Wine & Waves destination.  Located on California's famous Central Coast, halfway between San Francisco and Los Angeles along Pacific Coast Highway and US-Highway 101, Pismo Beach overlooks 26 miles of pristine Pacific coastline, offering great weather, a plethora of outdoor activities, rich nature preserves, seaport-inspired cuisine and fresh farmland produce, downtown wine tasting, and neighboring wine producing regions of Edna Valley, Arroyo Grande Valley, Avila Valley, Paso Robles, and Santa Maria Valley Pismo Beach offers the perfect pairing of Wine & Waves with a “Classic California” experience and a variety of lodging choices accommodating every budget and lifestyle.