Roll Out the Barrels 2021


  • June 24, 2021 - June 28, 2021
  • Recurring daily

We are ecstatic to be bringing back our Roll Out the Barrels event. Due to the ever-changing COVID restrictions, we decided to change things this year. The event will take place the weekend of June 24th-June 28th. In lieu of hosting one large tasting, our member wineries have curated special “experiences” centered around the theme, Roll Out the Barrels, at their wineries for visitors to take part in over that weekend. Visitors are responsible for making their own itineraries because this is not a ticketed event.

Since our event is being held a couple of weeks after the state is scheduled to reopen entirely, we thought this would be a good opportunity to promote our entire region. Our messaging to consumers and visitors for this week will be, “we are open and thriving”. We want to encourage visitors to come to SLO, stay, and enjoy all the things our region has to offer. Our plan is to encourage people to visit wine country during the day, but also offer alternative itineraries and suggestions for places to dine, shops to visit, galleries and museums to enjoy, as well as beaches and other local attractions.

If you would like to be included, please email Kathleen at your business hours, website, address, and a short description of your business and we will include it in our promotional newsletters and blogs. We will have businesses sectioned out by region and category, so it is easily accessible for consumers.